Legal marketing professionals are benefiting from AI tools like ChatGPT, but using them effectively requires thoughtful prompting. During a recent workshop, we discussed several strategies to help you get the most from these tools.

Don’t be polite: You don’t need to be polite when prompting ChatGPT. It’s a robot, not a person.
For best results, use the phrases “Your task is” and “You must.” Write clear prompts, give clear instructions, and save the fluff for humans.

Include the audience: Reference the intended audience in the prompt, so ChatGPT knows who the output is for.
Your task is to write a short post about a successful healthcare deal to showcase to clients in the life sciences, medical devices and biotech sectors.

Assign a role to ChatGPT: Almost like a role play
Want a marketing manager? Say, “act as a marketing expert.” The same for legal expert, accountancy expert, and business analyst. Doing this brings better results.

Use breaks. If you break down a complex task into logical steps, ChatGPT should better
understand what’s required.
Your task is to take the following block of text and divide it into 3 short paragraphs. The first should XXX; The second should; and the third should XXX.

Ask it to be more human: ChatGPT has giveaway signs of AI-generated content, and some are so signature they are comical.
Explain derivatives like I am a student or an old lady
Explain reverse triangular mergers like I am a university graduate

Prompting ChatGPT is a skill that you can improve like any other.