Tokyo, May 23rd, 2024 – Nishlis Legal Marketing (“Nishlis”), a pioneer in global legal marketing, proudly announces the launch of its new office in Tokyo, Japan. This expansion marks a significant strategic move, with Tokyo joining London as a pivotal hub for the company, supplementing its existing headquarters in London, and complementing other offices around the world.

As Nishlis’ international client base continues to grow, the addition of the Tokyo office underscores the firm’s commitment to fostering closer collaboration with clients and industry partners across the Asia-Pacific region. This expansion not only enhances marketing services but also strengthens professional networking and collaboration opportunities in Japan and Asia Pacific.

With its headquarters remaining in London, the affiliate office in New York, and additional offices in Tel Aviv, Warsaw, Helsinki and now Tokyo, Nishlis is perfectly positioned to serve clients across Europe, the Middle East, Africa, the U.S and now Asia Pacific.

Founded in 2014, Nishlis draws upon over 50 years of collective experience from within major global law firms, legal directories, and publishers to provide innovative legal marketing strategies and solutions. These include guidance to firms in implementing effective business development, Marcom, Marketing strategy and thought leadership initiatives tailored to law firms seeking to elevate their global reputation. It also provides legal directory submissions expertise, including for its widely recognised Tier One Rankings business.

Isaku (Isaac) Uchiyama, who joins the team as VP for Asia Pacific and will head the Tokyo office, said: “I’m excited for the chance to equip firms in Japan and Asia Pacific with strategic BD and marketing capabilities similar to those that helped countless international law firms over the years expand their footprint and build a client base in the region. It’s the dawn of a new day for Japanese firms seeking to challenge the status quo when it comes to deserved recognition in a highly competitive market.” 

Idan Nishlis, CEO of Nishlis, expressed his enthusiasm for this milestone expansion, stating: “With our team on the ground in Japan, we are excited to take the next strategic step in our business. Establishing this presence in Tokyo enables us to provide comprehensive services, build stronger networks for our existing clients, and expand our capabilities to better serve them.”