Despite 2024 being marked by the challenges of a prolonged and ongoing war, the determination of founders, entrepreneurs, startups, and established companies has remained evident. While the market conditions are far from ordinary, Israeli resilience, innovation, and boldness have been particularly evident in the commercial and legal sectors. Funds continue to be raised, deals finalized, [...]
On the surface, legal marketing and Halloween might seem worlds apart—one is about promoting serious legal services, and the other is a fun, spooky celebration. Yet, a closer look reveals surprising similarities in strategy and intention. Just as Halloween is about catching attention with costumes, treats, and scares, effective legal marketing relies on a mix [...]
Written by Olena Tymofiienko, Head of Warsaw Office. AI is reshaping the legal industry, bringing remarkable changes to how law firms operate. According to a recent survey (April 2024), 61% of legal marketers identified AI as central to their data strategies, with automation saving firms up to 80% in time and resources for routine tasks. [...]
A recent survey aimed at understanding the professional relationship between in-house legal counsel and law firms has yielded several key insights. The survey explores the demographics, preferences, and working habits of GCs, as well as how they select and work with law firms, both domestic and international. Demographics and Experience The survey was answered by [...]
With over 5,000 participants from 2,700 law firms across 130 jurisdictions, the IBA can be daunting. With significant resources invested, it's crucial to make the most of the event, and this article can help. Even if you're not attending, the advice applies to any global legal conference. As with many things, the rule of three [...]
We are excited to invite you to an exclusive morning briefing, as part of our 10th anniversary celebrations, tailored specifically for legal marketers. The event will take place September 16th, 9-11, at ADN Conference Center in Warsaw. In today’s rapidly evolving landscape, in which the legal sector is undergoing profound transformation, reshaping how legal services are delivered [...]
A recent survey, conducted by Nishlis Legal Marketing, of prominent Israeli corporate lawyers engaged in outbound work sheds light on their interactions with international law firms, uncovering key insights and trends that influence their professional partnerships. This research, conducted for the first time post-COVID, highlights a significant shift: an increasing number of Israeli law firms, [...]
Our new VP of Asia Pacific and veteran of the Japan legal market, Isaku (Isaac) Uchiyama was recently interviewed by The Legal 500’s GC Powerlist Editor, Joseph Boswell, in a thought-provoking discussion on a range of business development and marketing issues. The conversation delved into the evolution of marketing and business development for law firms in Japan, business trends [...]
Nishlis legal marketing brings to you, “Business Development and Leadership for female lawyers” a comprehensive online programme geared and designed towards advancing women in law who seek to enhance their communications, marketing, and business development performance. The programme is composed of five sessions, starting September 11th, and every two weeks following that. This unique course will [...]
Olena Tymofiienko, head of Nishlis Legal Marketing’s Warsaw Office had the pleasure of taking part in The III Legal Forum EU - Eastern Partnership that took place in Warsaw, Poland, on May 23-24, 2024, bringing together 150 participants from 22 countries and featuring 75 speakers. This conference served as a vital platform for discussions on the legal [...]
