Malaysia’s legal market is changing quickly, though perhaps not always in the ways those unfamiliar with the country might expect. Over the past few weeks, I have spent time speaking with law firm partners, general counsel and other legal industry figures across the country. The overall impression is of a market becoming increasingly international, commercially [...]
Over the past few weeks, I have been travelling across Asia, building Nishlis Legal Marketing’s presence in Southeast Asia and more broadly across APAC in concert with our exceptional global team. As well as spending time on the ground in these dynamic countries, which is invaluable in understanding what really makes a jurisdiction tick, I [...]
Nishlis Legal Marketing (“Nishlis”), a leading global legal marketing and business development consultancy, is pleased to announce that Joe Boswell has joined the company as Business Development Manager Asia Pacific, based in Southeast Asia, further strengthening its international expertise and network across the global legal sector and supporting the firm’s strategic expansion across Asia Pacific, [...]
While clients continue to find law firms through recommendations, Google searches, rankings, and brand familiarity, inevitably and increasingly, they are asking Large Language Models (LLMs) direct questions and receive synthesized answers or shortlists. For example, instead of searching “top corporate law firm London,” a client now asks, “Which firms advise private equity funds on cross-border energy transition [...]
On the surface, legal marketing and Halloween might seem worlds apart—one is about promoting serious legal services, and the other is a fun, spooky celebration. Yet, a closer look reveals surprising similarities in strategy and intention. Just as Halloween is about catching attention with costumes, treats, and scares, effective legal marketing relies on a mix [...]
Written by Olena Tymofiienko, Head of Warsaw Office. AI is reshaping the legal industry, bringing remarkable changes to how law firms operate. According to a recent survey (April 2024), 61% of legal marketers identified AI as central to their data strategies, with automation saving firms up to 80% in time and resources for routine tasks. [...]
A recent survey aimed at understanding the professional relationship between in-house legal counsel and law firms has yielded several key insights. The survey explores the demographics, preferences, and working habits of GCs, as well as how they select and work with law firms, both domestic and international. Demographics and Experience The survey was answered by [...]
With over 5,000 participants from 2,700 law firms across 130 jurisdictions, the IBA can be daunting. With significant resources invested, it's crucial to make the most of the event, and this article can help. Even if you're not attending, the advice applies to any global legal conference. As with many things, the rule of three [...]
We are excited to invite you to an exclusive morning briefing, as part of our 10th anniversary celebrations, tailored specifically for legal marketers. The event will take place September 16th, 9-11, at ADN Conference Center in Warsaw. In today’s rapidly evolving landscape, in which the legal sector is undergoing profound transformation, reshaping how legal services are delivered [...]
Our new VP of Asia Pacific and veteran of the Japan legal market, Isaku (Isaac) Uchiyama was recently interviewed by The Legal 500’s GC Powerlist Editor, Joseph Boswell, in a thought-provoking discussion on a range of business development and marketing issues. The conversation delved into the evolution of marketing and business development for law firms in Japan, business trends [...]
