On the surface, legal marketing and Halloween might seem worlds apart—one is about promoting serious legal services, and the other is a fun, spooky celebration. Yet, a closer look reveals surprising similarities in strategy and intention. Just as Halloween is about catching attention with costumes, treats, and scares, effective legal marketing relies on a mix [...]
In today's fast-paced digital world, content that resonates with the client is not just important—it’s essential. Whether you're drafting LinkedIn posts or creating marketing materials for your law firm, putting the client at the heart of your messaging is key to capturing attention and driving engagement. During a recent content writing workshop, we explored strategies [...]
Nishlis legal marketing brings to you, “Business Development and Leadership for female lawyers” a comprehensive online programme geared and designed towards advancing women in law who seek to enhance their communications, marketing, and business development performance. The programme is composed of five sessions, starting September 11th, and every two weeks following that. This unique course will [...]
Authored by Eleni Chalkidou, director of strategic communications at Nishlis. So, you’ve been told you are an impressive lawyer, the opposition shake in their boots when they hear you are on the other side, and you are the bees knees when it comes to legal arguments presenting to a judge and peers. Surely, that means [...]
You have started the year with a bang: the promotion you have been working hard towards and striving for. A huge congratulations. Your mother may be calling her friends, as we speak. This is genuinely wonderful news for you. “With great(er) power, though, comes great responsibility.” Forgive me, I may have had too much Spiderman over [...]
Written by Eleni Chalkidou, Director of Strategic Communications. In the dynamic world of legal marketing, it's absolutely essential to explore every avenue to stay competitive. Lawyers and legal marketers, do a superb job at publicising the latest win, showing off a new hire and even getting expert pieces published. So, why do I still feel [...]
Written by Eleni Chalkidou, Director of Strategic Communications. “Building a network through your digital presence is paramount.” If you haven’t already heard it this week from your colleagues, it’s likely because it is only Monday. In the legal landscape, where networking on social media can be an easy win, it's remarkable that more lawyers aren't [...]
As part of gathering knowledge, contacts, and content, Lee Saunders, head of Content at Nishlis, suggests four action points you can do today in 30 minutes over a coffee. Stay updated with legal developments: Are you following the business press in your jurisdiction and those of your clients? Law firms should monitor legal news and developments to identify emerging trends, changes in legislation, [...]
By Eleni Chalkidou, Director of Strategic Communications. There is no question, the legal landscape is exceptionally competitive. Legal directory rankings for individuals and firms continues to hold tremendous value. It is a seal of approval, indicating expertise and credibility to potential clients, and more importantly to existing ones. But what is the importance of good [...]
Authored by Eleni Chalkidou, Director of Strategic Communications, Nishlis Legal Marketing. If you know me at all, you will know that I am all for freedom of expression. As the daughter of a Greek philosopher and an eccentric chef, I was taught how to think and never what to think. I had no choice but to [...]
