Over the coming weeks, Joe Boswell, Head of APAC for Nishlis, will be on the ground across the region, meeting with leading law firms, clients, legal professionals, and friends across the region. Singapore (22–25 March) Manila (25 March – 2 April) Kuala Lumpur (2–7 April) Bangkok (8–10 April) Hong Kong (15–16 April) Seoul (17–21 April) Tokyo (21–27 April) Singapore (28 April – [...]
Nishlis Legal Marketing (“Nishlis”), a leading global legal marketing and business development consultancy, is pleased to announce that Joe Boswell has joined the company as Business Development Manager Asia Pacific, based in Southeast Asia, further strengthening its international expertise and network across the global legal sector and supporting the firm’s strategic expansion across Asia Pacific, [...]
Why writing consistently about one topic actually pays off (even when it might not feel like it). Most lawyers assume that if they write something thoughtful on LinkedIn, the benefit is immediate. A few likes, a comment or two, maybe a client notices. If that doesn’t happen, it can feel like wasted effort. But the [...]
Recently, we shared a checklist for writing law firm content in the LLM era. As lawyers head back to work this week, we break down further where partners and associates can make fast, meaningful improvements with immediate impact: online bios, including law firm websites and LinkedIn profiles. AI systems increasingly surface, summarise, and compare lawyer profiles. Clients [...]
In this second edition of our Japan newsletter, we focus squarely on the domestic developments reshaping Japan’s political and regulatory landscape, and what they signal for the country’s direction in the years ahead. Japan’s new Prime Minister has moved quickly to articulate a firmer economic-security and national-defense posture, reflecting mounting regional pressures and long-standing structural [...]
While clients continue to find law firms through recommendations, Google searches, rankings, and brand familiarity, inevitably and increasingly, they are asking Large Language Models (LLMs) direct questions and receive synthesized answers or shortlists. For example, instead of searching “top corporate law firm London,” a client now asks, “Which firms advise private equity funds on cross-border energy transition [...]
Written by Daniel Friedman, Marketing & Communications Manager, US. As technology accelerates and borders shrink, protecting trade secrets has become one of the most pressing challenges for global businesses. With legal frameworks differing widely across jurisdictions, the need for companies expanding internationally to better understand how other markets define, enforce, and future-proof trade secret protection [...]
Welcome to the inaugural edition of our Japan newsletter. In this issue, we explore how Japan’s M&A activity surged to record levels in 2024. Against a backdrop of regulatory reform, shareholder activism, and a shrinking domestic market, Japanese companies are increasingly pursuing both inbound and outbound M&A to sharpen focus and unlock value. In our [...]
On the surface, legal marketing and Halloween might seem worlds apart—one is about promoting serious legal services, and the other is a fun, spooky celebration. Yet, a closer look reveals surprising similarities in strategy and intention. Just as Halloween is about catching attention with costumes, treats, and scares, effective legal marketing relies on a mix [...]
Legal marketing professionals are benefiting from AI tools like ChatGPT, but using them effectively requires thoughtful prompting. During a recent workshop, we discussed several strategies to help you get the most from these tools. Don't be polite: You don’t need to be polite when prompting ChatGPT. It’s a robot, not a person.For best results, use [...]
