On the surface, legal marketing and Halloween might seem worlds apart—one is about promoting serious legal services, and the other is a fun, spooky celebration. Yet, a closer look reveals surprising similarities in strategy and intention. Just as Halloween is about catching attention with costumes, treats, and scares, effective legal marketing relies on a mix [...]
Legal marketing professionals are benefiting from AI tools like ChatGPT, but using them effectively requires thoughtful prompting. During a recent workshop, we discussed several strategies to help you get the most from these tools. Don't be polite: You don’t need to be polite when prompting ChatGPT. It’s a robot, not a person.For best results, use [...]
A recent survey aimed at understanding the professional relationship between in-house legal counsel and law firms has yielded several key insights. The survey explores the demographics, preferences, and working habits of GCs, as well as how they select and work with law firms, both domestic and international. Demographics and Experience The survey was answered by [...]
In today's fast-paced digital world, content that resonates with the client is not just important—it’s essential. Whether you're drafting LinkedIn posts or creating marketing materials for your law firm, putting the client at the heart of your messaging is key to capturing attention and driving engagement. During a recent content writing workshop, we explored strategies [...]
With over 5,000 participants from 2,700 law firms across 130 jurisdictions, the IBA can be daunting. With significant resources invested, it's crucial to make the most of the event, and this article can help. Even if you're not attending, the advice applies to any global legal conference. As with many things, the rule of three [...]
Building a strong brand identity in the legal industry requires more than just a standard firm profile. In a world where content is king, we devote a lot of time to writing content, whether it is social media, marketing collateral, lawyer bios, pitches, submissions and more. At the same time, in the legal sector, it [...]
We are excited to invite you to an exclusive morning briefing, as part of our 10th anniversary celebrations, tailored specifically for legal marketers. The event will take place September 16th, 9-11, at ADN Conference Center in Warsaw. In today’s rapidly evolving landscape, in which the legal sector is undergoing profound transformation, reshaping how legal services are delivered [...]
Our new VP of Asia Pacific and veteran of the Japan legal market, Isaku (Isaac) Uchiyama was recently interviewed by The Legal 500’s GC Powerlist Editor, Joseph Boswell, in a thought-provoking discussion on a range of business development and marketing issues. The conversation delved into the evolution of marketing and business development for law firms in Japan, business trends [...]
Nishlis legal marketing brings to you, “Business Development and Leadership for female lawyers” a comprehensive online programme geared and designed towards advancing women in law who seek to enhance their communications, marketing, and business development performance. The programme is composed of five sessions, starting September 11th, and every two weeks following that. This unique course will [...]
In the rapidly evolving landscape of legal marketing in Poland, professionals are finding themselves at a crossroads of traditional and digital methodologies. A recent survey, in which leading legal marketers from Poland took part sheds light on the prevailing trends, uncovering the challenges and triumphs faced by the industry today. The legal marketing landscape in [...]
