In the rapidly evolving landscape of legal marketing in Poland, professionals are finding themselves at a crossroads of traditional and digital methodologies. A recent survey, in which leading legal marketers from Poland took part sheds light on the prevailing trends, uncovering the challenges and triumphs faced by the industry today.

The legal marketing landscape in Poland is experiencing a notable shift towards the digital. Platforms like LinkedIn have emerged as primary channels for client engagement, reflecting the industry’s increasing reliance on online initiatives. However, there’s a disconnect between the recognized significance of digital platforms and the relatively low allocation of resources towards them, highlighting a gap that firms need to address to stay competitive.

Furthermore, legal tech adoption in Poland’s legal sector ranges widely from extensive integration to minimal usage. While some firms leverage legal tech as integral components of their operations, others have yet to fully embrace these solutions. This diversity underscores the sector’s evolution and the strategic decisions firms make regarding technology adoption to enhance efficiency, client service, and competitive positioning. However, collaboration hurdles between marketing and legal teams remain a significant challenge. Frustrations among marketing professionals regarding the lack of understanding and appreciation for their role within legal teams indicate a need for improved internal communication and alignment to enhance marketing effectiveness and job satisfaction within firms.

Click here to download the article written by Nishlis Legal Marketing’s head of Warsaw Office, Olena Tymofiienko.