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A 10-Minute Bio Upgrade For The LLM Era
Recently, we shared a checklist for writing law firm content in the LLM era. As lawyers head back to work this week, we break down further where partners and associates can make fast, meaningful improvements with immediate impact: online bios, including law firm websites and LinkedIn profiles. AI systems increasingly surface, summarise, [...]
Japan Newsletter, January 2026 Edition
In this second edition of our Japan newsletter, we focus squarely on the domestic developments reshaping Japan’s political and regulatory landscape, and what they signal for the country’s direction in the years ahead. Japan’s new Prime Minister has moved quickly to articulate a firmer economic-security and national-defense posture, reflecting mounting [...]
Writing for Law Firms in the LLM Era
While clients continue to find law firms through recommendations, Google searches, rankings, and brand familiarity, inevitably and increasingly, they are asking Large Language Models (LLMs) direct questions and receive synthesized answers or shortlists. For example, instead of searching “top corporate law firm London,” a client now asks, “Which firms advise private equity [...]
Trade Secrets In A Borderless World
Written by Daniel Friedman, Marketing & Communications Manager, US. As technology accelerates and borders shrink, protecting trade secrets has become one of the most pressing challenges for global businesses. With legal frameworks differing widely across jurisdictions, the need for companies expanding internationally to better understand how other markets define, enforce, [...]
Japan Newsletter, July 2025 Edition
Welcome to the inaugural edition of our Japan newsletter. In this issue, we explore how Japan’s M&A activity surged to record levels in 2024. Against a backdrop of regulatory reform, shareholder activism, and a shrinking domestic market, Japanese companies are increasingly pursuing both inbound and outbound M&A to sharpen focus [...]
Nishlis strengthens team with former Chambers & Partners Principal Research Analyst
Nishlis is pleased to welcome Blessing Adeagbo, a former Chambers & Partners Principal Research Analyst, as its newest Submission Consultant and Point of Contact (POC). Blessing brings over five years of experience in the legal industry, having practised as an associate at a leading commercial law firm in Lagos, Nigeria, [...]
Legally Israel 100 – IsraelDesks League Tables 2025 – Submission Date
Despite 2024 being marked by the challenges of a prolonged and ongoing war, the determination of founders, entrepreneurs, startups, and established companies has remained evident. While the market conditions are far from ordinary, Israeli resilience, innovation, and boldness have been particularly evident in the commercial and legal sectors. Funds continue [...]
Tricks and Treats: What Legal Marketing and Halloween Have in Common
On the surface, legal marketing and Halloween might seem worlds apart—one is about promoting serious legal services, and the other is a fun, spooky celebration. Yet, a closer look reveals surprising similarities in strategy and intention. Just as Halloween is about catching attention with costumes, treats, and scares, effective legal [...]
5 Pointers when interacting with ChatGPT
Legal marketing professionals are benefiting from AI tools like ChatGPT, but using them effectively requires thoughtful prompting. During a recent workshop, we discussed several strategies to help you get the most from these tools. Don't be polite: You don’t need to be polite when prompting ChatGPT. It’s a robot, not [...]
Introduction to AI in Legal Marketing: Efficiency, Client Experience, and Growth
Written by Olena Tymofiienko, Head of Warsaw Office. AI is reshaping the legal industry, bringing remarkable changes to how law firms operate. According to a recent survey (April 2024), 61% of legal marketers identified AI as central to their data strategies, with automation saving firms up to 80% in time [...]
Survey Summary: Legal Counsel Trends in Israel for 2024
A recent survey aimed at understanding the professional relationship between in-house legal counsel and law firms has yielded several key insights. The survey explores the demographics, preferences, and working habits of GCs, as well as how they select and work with law firms, both domestic and international. Demographics and Experience [...]
Crafting Client-Centric Content: Practical Tips for Legal Marketing
In today's fast-paced digital world, content that resonates with the client is not just important—it’s essential. Whether you're drafting LinkedIn posts or creating marketing materials for your law firm, putting the client at the heart of your messaging is key to capturing attention and driving engagement. During a recent content [...]