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Legally Israel 100 – IsraelDesks League Tables 2025 – Submission Date
Despite 2024 being marked by the challenges of a prolonged and ongoing war, the determination of founders, entrepreneurs, startups, and established companies has remained evident. While the market conditions are far from ordinary, Israeli resilience, innovation, and boldness have been particularly evident in the commercial and legal sectors. Funds continue [...]
Tricks and Treats: What Legal Marketing and Halloween Have in Common
On the surface, legal marketing and Halloween might seem worlds apart—one is about promoting serious legal services, and the other is a fun, spooky celebration. Yet, a closer look reveals surprising similarities in strategy and intention. Just as Halloween is about catching attention with costumes, treats, and scares, effective legal [...]
5 Pointers when interacting with ChatGPT
Legal marketing professionals are benefiting from AI tools like ChatGPT, but using them effectively requires thoughtful prompting. During a recent workshop, we discussed several strategies to help you get the most from these tools. Don't be polite: You don’t need to be polite when prompting ChatGPT. It’s a robot, not [...]
Introduction to AI in Legal Marketing: Efficiency, Client Experience, and Growth
Written by Olena Tymofiienko, Head of Warsaw Office. AI is reshaping the legal industry, bringing remarkable changes to how law firms operate. According to a recent survey (April 2024), 61% of legal marketers identified AI as central to their data strategies, with automation saving firms up to 80% in time [...]
Survey Summary: Legal Counsel Trends in Israel for 2024
A recent survey aimed at understanding the professional relationship between in-house legal counsel and law firms has yielded several key insights. The survey explores the demographics, preferences, and working habits of GCs, as well as how they select and work with law firms, both domestic and international. Demographics and Experience [...]
Crafting Client-Centric Content: Practical Tips for Legal Marketing
In today's fast-paced digital world, content that resonates with the client is not just important—it’s essential. Whether you're drafting LinkedIn posts or creating marketing materials for your law firm, putting the client at the heart of your messaging is key to capturing attention and driving engagement. During a recent content [...]
Make sure you read this before the IBA annual conference
With over 5,000 participants from 2,700 law firms across 130 jurisdictions, the IBA can be daunting. With significant resources invested, it's crucial to make the most of the event, and this article can help. Even if you're not attending, the advice applies to any global legal conference. As with many [...]
Content Workshop – From Profile to Post: Mastering Content for Law Firm Branding
Building a strong brand identity in the legal industry requires more than just a standard firm profile. In a world where content is king, we devote a lot of time to writing content, whether it is social media, marketing collateral, lawyer bios, pitches, submissions and more. At the same time, [...]
Warsaw Morning Briefing: Being Dominant in a Changing World
We are excited to invite you to an exclusive morning briefing, as part of our 10th anniversary celebrations, tailored specifically for legal marketers. The event will take place September 16th, 9-11, at ADN Conference Center in Warsaw. In today’s rapidly evolving landscape, in which the legal sector is undergoing profound transformation, reshaping [...]
Israeli law firms and their outbound business development: IsraelDesks survey unlocks insights
A recent survey, conducted by Nishlis Legal Marketing, of prominent Israeli corporate lawyers engaged in outbound work sheds light on their interactions with international law firms, uncovering key insights and trends that influence their professional partnerships. This research, conducted for the first time post-COVID, highlights a significant shift: an increasing [...]
Business Development and Marketing in Japan – Interview
Our new VP of Asia Pacific and veteran of the Japan legal market, Isaku (Isaac) Uchiyama was recently interviewed by The Legal 500’s GC Powerlist Editor, Joseph Boswell, in a thought-provoking discussion on a range of business development and marketing issues. The conversation delved into the evolution of marketing and business development for law [...]
Talking Pride with… Lee Noyek
As part of Pride month we have been interviewing key figures in the legal industry for our series "Talking Pride with…" We are excited to share insights from Lee Noyek, Consultant at A&O Shearman . In this interview Lee discusses with Nishlis Legal Marketing the impact of identity on career choices, [...]