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How to create compelling legal content
Director of Strategic Communications, Eleni Chalkidou, provides you with highlights and the tips/tricks of the trade to improve your legal content writing, following he webinar on the subject. It’s all about the case narratives Rather than presenting dry facts, weave a narrative around a legal case, emphasise the human aspects. [...]
How PR strategies, media relations, and crisis communication can shape your firm’s public image and marketing success
Written by Eleni Chalkidou, Director of Strategic Communications. In the dynamic world of legal marketing, it's absolutely essential to explore every avenue to stay competitive. Lawyers and legal marketers, do a superb job at publicising the latest win, showing off a new hire and even getting expert pieces published. So, [...]
LinkedIn: a lawyer’s best friend
Written by Eleni Chalkidou, Director of Strategic Communications. “Building a network through your digital presence is paramount.” If you haven’t already heard it this week from your colleagues, it’s likely because it is only Monday. In the legal landscape, where networking on social media can be an easy win, it's [...]
Impacts of the evolving legal landscape on General Counsel
According to a recent survey of General Counsel by Nishlis, the evolving legal landscape has impacted the role of in-house counsel in many ways. Regulatory change, compliance, data protection and global and/or geopolitical uncertainty were among issues worrying GCs. Factors like increasing business complexity, growing regulatory scrutiny, and the changing [...]
Action Points for a 30 Minute Coffee Break
As part of gathering knowledge, contacts, and content, Lee Saunders, head of Content at Nishlis, suggests four action points you can do today in 30 minutes over a coffee. Stay updated with legal developments: Are you following the business press in your jurisdiction and those of your clients? Law firms should monitor legal news and developments to identify [...]
Boosting your legal career: content consistency and industry visibility
Useful Insight: Amplify your professional footprint with regular, insightful content on social media. Share valuable insights about your department or industry on LinkedIn or Facebook. Blog consistently - not necessarily weekly, but certainly monthly. Discuss industry trends, opportunities, challenges, and current events. Structure your content, highlighting three key takeaways for [...]
Law firms: Lift up your content
Today, authenticity is paramount. We are incredibly multifaceted, complex, evolving works in progress, viewing the world through two eyes and one unique perspective. All qualified lawyers, to massive varying degrees, have legal knowledge, professional training, and certificates, but your individuality, approach to a challenge, finding a solution for a client, etc, [...]
The evolving legal landscape and the role of in-house counsel
Nishlis Legal Marketing Annual GC Survey, in Partnership with ACC Israel. As the legal landscape continues to evolve, the role of in-house counsel has become increasingly critical for organizations worldwide. In recent years, there has been a noticeable shift towards expanding in-house legal departments. As showcaswed in the Nishlis Legal [...]
ChatGPT an impressive but developing tool in legal marketing so far
ChatGPT is a potential tool, not a replacement Here’s why: These days ChatGPT is rarely out of the news. It is OpenAI that has developed the AI-based chatbot, ChatGPT, which has attracted millions of users worldwide in the space of just a few months.Many of my friends, spanning a wide [...]
Nishlis Global Legal Marketing Expands its Presence with New London Office
London, June 20th - Nishlis Global Legal Marketing (“Nishlis”), a leading, global legal marketing company, is pleased to announce the opening of its new office in London. This expansion marks a significant strategic move as London becomes the firm's new hub, transitioning its previous base in Tel Aviv, Israel to a [...]
IsraelDesks Magazine June 2023 Edition
In this packed edition of the IsraelDesks Magazine, we shine a bright spotlight on those global law firms and international boutiques ranked in multiple categories in the 5th Israel Desks League Tables. With more than 160 law firms having an Israel Desk, 20% higher than in 2019, the interest from [...]
Soar like a legal eagle on Social Media
By Eleni Chalkidou, Director of Strategic Communications. There is no question, the legal landscape is exceptionally competitive. Legal directory rankings for individuals and firms continues to hold tremendous value. It is a seal of approval, indicating expertise and credibility to potential clients, and more importantly to existing ones. But what [...]